BIS Certification for Toys in India: What Every Retailer & Distributor Must Know

By Bafna Toys Team | Published 5/20/2026

If you sell toys in India — whether you're a retailer, distributor, or online reseller — BIS (Bureau of Indian Standards) certification is no longer optional. It's the law. In this article, we explain what BIS certification means for toys, why it matters for your business, and how to protect yourself from legal risk.

What is BIS Certification for Toys?

The Bureau of Indian Standards (BIS) is India's national standards body. Under the Toys (Quality Control) Order, 2020 issued by the Ministry of Commerce, all toys sold in India must conform to Indian standards and carry the ISI Mark (the BIS quality mark).

This regulation applies to:

Domestically manufactured toys
Imported toys
Toys sold online and offline
All toy categories including plastic toys, electronic toys, and soft toys

Why Was This Regulation Introduced?

Before 2020, India's toy market was flooded with low-quality, often hazardous toys — mostly imported from China — that contained toxic paints, sharp edges, and small parts that posed serious choking hazards to children. The BIS regulation was introduced to:

Protect Indian children from unsafe toys
Boost domestic toy manufacturing (part of the "Make in India" initiative)
Level the playing field for Indian manufacturers who already followed quality standards

What Standards Do Toys Need to Meet?

Different types of toys must comply with different Indian Standards:

IS 9873 — Safety requirements for non-electric toys
IS 15644 — Safety requirements for electric toys
IS 16014 — Safety requirements for toy projectiles

Manufacturers must get their products tested at BIS-accredited laboratories and then apply for a BIS license before they can legally sell their toys in India.

How to Verify if Your Toy Supplier is BIS Certified

This is the most important step before placing a wholesale order. Here's how to verify:

Ask for the BIS License Number — Every certified manufacturer has a unique license number. Ask for it before you place your first order.
Check the BIS Website — Visit bis.gov.in, go to the "License" section, and search for the manufacturer's name or license number.
Look for the ISI Mark — All certified products must have the ISI mark printed on the toy or its packaging.
Request Test Reports — Legitimate manufacturers will have third-party lab test reports from BIS-accredited labs.

What Happens if You Sell Non-BIS Certified Toys?

The penalties for selling non-compliant toys in India are severe:

⚠️ Confiscation of stock by government authorities
⚠️ Heavy fines up to ₹2 lakh per violation
⚠️ Criminal prosecution for repeat offenders
⚠️ Business license cancellation in extreme cases

This isn't just a risk for manufacturers — retailers and distributors are also liable if they knowingly stock non-certified toys.

Bafna Toys: Your Safe, BIS-Certified Wholesale Partner

At Bafna Toys, all our products are manufactured to BIS-compliant standards at our factory in Coimbatore, Tamil Nadu. We use non-toxic, child-safe materials and maintain rigorous quality control at every stage of production. When you stock Bafna Toys products, you're not just getting great wholesale prices — you're protecting your business from legal risk and your customers' children from harm.